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PhotoFor hair salons, barbers and beauty centers
Online booking, a calendar for each stylist, client records, loyalty cards and product sales in one web app. You pay for the setup once and there is no monthly fee.
The problems every salon has
A deposit on longer services, a reminder the day before and free cancellation up to 24 hours before.
Waiting list: with one tap you let the clients waiting for that day know.
Clients book on their own on your website, even at night.
An automatic reminder when it’s time to come back, with a link to book.
Bookings come in on your own website: no percentage on new clients.
Promo times in the quiet hours, shown to anyone booking online.
Session packages that count down on their own at every appointment.
A client record with formula, allergies and patch tests.
Online booking
They pick the service, the stylist and the time on your salon’s website, whenever they like. For longer services you can ask for a card deposit. The day before, they get a reminder with a link to move or cancel.
Hi Marta, tomorrow at 10:30 you have Color + blow-dry with Sara.
Calendar
See the day or the week of each stylist. Move an appointment by dragging it, block out breaks and holidays and, when a client calls, see right away who is free.
Features
For your clients
For you and your staff
Client record
Every client has a record: color formula, allergies, history of services and products bought, staff notes. You open it from the calendar with one tap, even when the client is already in the chair.
7.3 + 7.0 (1:1) · 20 vol developer · 35 minPrefers Saturday mornings. Sensitive scalp: gentle shampoo.
Fewer calls
The phone rings less while your hands are in the color.
White label
The logo, colors and domain are yours. Emails and reminders go out in your salon’s name and invoices carry your details. Our name doesn’t appear anywhere.
The demo
The demo has a sample salon with made-up clients. Open the calendar, the client records and the bookings the way your staff would see them. The look is just the starting point: we change it together with your logo, your colors and your services.
How it works
You tell us how you work today: calendar, services, staff. We show you the app and pick the modules you need together.
We add your logo and colors, then set up services, durations, prices and stylists.
We bring in clients and appointments from the software you use now or from Excel sheets. You don’t start from scratch.
The booking website goes live at your address and emails go out in your salon’s name. Clients add the app to their phone, with your icon.
They choose service, stylist and time. For the services you pick, they leave a card deposit.
Appointments, takings and client records are all in one place. Reminders go out on their own.
An email the day before, with a link to move or cancel. Fewer empty chairs without making phone calls.
For longer services the client leaves a card deposit. The money goes to the salon’s account.
One stamp per visit, from the QR code on the client’s phone. You decide the reward after ten stamps.
Bought online and delivered by email to whoever receives them. In the salon you redeem them with the code.
Shampoo, masks, oils. Clients order them online and pick them up at their next appointment.
Ten blow-dries or six treatments: the app deducts a session at every appointment.
If a slot frees up at the last minute, one tap lets the clients waiting for that day know.
When it’s time to come back for color or a cut, the client gets a message with a link to book.
A block editor, no designer needed. See who opens and who clicks.
For salons in Italy, every payment sends an e-invoice to SDI. No copying anything out at the end of the month.
After the appointment the client gets an invitation to leave a Google review.
Calendar, staff and clients split by location, with a single dashboard.
For beauty centers too
Treatments, packages and client records in the same place.
Infrastructure
No subscription
The usual salon software bills you every month, you set it up on your own, and when something goes wrong you open a ticket. Here you pay for the setup once and one person looks after you from start to finish: going live, moving your clients and your calendar, changes when you need them.
| Typical subscription | Salon management |
|---|---|
| A fee every month | You pay once |
| You set it up alone | We set it up together |
| Tickets to a call center | You write to a person, Marco |
| You pay for features you don’t use | You build only what you need |
| Stop paying and you lose everything | The app and data stay yours |
Pricing
No fee to use it. You get a perpetual license. We keep the code, the data and the Google Cloud project are yours.
To get your calendar and bookings online.
One-time setup
€990
To sell products and gift cards too.
One-time setup
€1,790
For owners with more than one salon.
One-time setup
€2,790
Every plan includes
Optional package
It’s the same web app, published on the App Store and Google Play with your salon’s name and logo. Useful if you want clients to find it by searching the store.
+€490one-time
The developer accounts must be in your salon’s name and the salon pays for them, directly to Apple and Google. Apple Developer costs $99 a year, Google Play $25 once. To open an Apple account as a company you need a D-U-N-S number, which is free to request. These costs are not included in the €490.
Ask about it in the demoRunning costs
We are not a middleman. The invoices come straight from whoever provides the service.
Support, if you want it
€39/month
Or €390/year
FAQ
It’s yours. You pay once and use it forever, with no subscription. It runs in the Google Cloud account in your salon’s name, with your domain, your logo and your data. If one day you stop working with us, the app keeps working and your clients stay yours: you can export the data whenever you want. The only thing that stays ours is the source code, which you get under a perpetual license.
Yes, from an Excel or CSV file exported from the program you use today. We do the move for you, together with you.
No, they don’t need to. It’s a web app: they book on the website, and anyone who wants can add it to their phone’s home screen, with your salon’s icon. If you also want to be on the App Store and Google Play, there’s the App in the stores package for €490, one-time. The salon opens and pays for the Apple ($99 a year) and Google Play ($25 once) accounts.
The email reminder goes out on its own the day before. For WhatsApp, every morning the app lists the messages to send: one tap opens WhatsApp with the text already written, from your salon's number.
Yes. You choose which services need a deposit and how much. The client pays it by card when booking, through Stripe, and the money goes to the salon’s account. You decide how late they can cancel from the reminder link: if the client doesn’t show up, the deposit stays with the salon.
Usually one or two weeks from the demo to a live calendar. It mostly depends on how many clients and appointments need to be brought in.
Not much, and you pay the providers directly. A domain costs about €10–15 a year. Google Cloud usually runs between €0 and €15 a month for a salon, depending on traffic. Stripe only takes a fee on the payments you receive. If you use e-invoicing in Italy, you pay Aruba for their plan.
The app keeps working exactly as it did on delivery day. You won’t get new versions or security updates, though, and if you need help it’s billed by the hour, €50/hour. You can switch on the Support plan later too.
No. Clients pay with Stripe and the money goes straight to the salon’s account.
Request a demo
Three questions: name, contact details and salon. We’ll reply within one business day to set up a half-hour video call.
Rather write to us yourself? marco@milita.it
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If you like, tap what interests you: we’ll put it at the center of the demo.